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Pixotope21 March 20252 min read

Pixotope reimagines NAB presence with exclusive Tech Den experience

Oslo, Norway - March 21, 2025 – Pixotope, the leading platform for end-to-end real-time graphics and virtual production solutions, continues to shape the future of live production with its return to NAB Show 2025. 

Building on the success of last year’s Tech Den, Pixotope is bringing back its exclusive space for meaningful technical discussions and tailored presentations showcasing how Pixotope addresses today’s most pressing industry challenges. 

 

Last year’s Tech Den proved that this is what broadcast professionals truly need -meaningful discussions, not generic pitches shouted over booth noise. Our customers face complex production demands that require tailored solutions.

In the Tech Den, we’ll share real-world applications, explore industry challenges in depth, and provide an inside look at our development roadmap - fostering genuine dialogue about the future of broadcast technology. 

Marcus B. Brodersen, CEO of Pixotope

 

At NAB 2025, Pixotope will highlight key innovations designed to eliminate common production bottlenecks and enhance broadcast workflows:  

Pixotope CG is a fully integrated motion design solution that streamlines the creation, management, and deployment of broadcast graphics. It features template-based workflows for faster and more efficient graphics production, seamless newsroom integration for real-time editorial control, and multi-channel playout support to handle complex broadcast environments. Additionally, its integration with channel automation and scheduling offers a seamless solution for channel branding, while NLE integration enables a smooth transition between live broadcast graphics and post-production workflows. By optimizing the entire graphics pipeline—from initial design to on-air deployment - Pixotope CG reduces complexity without compromising creative flexibility. 

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At NAB 2025, Pixotope and XD Motion will demonstrate the seamless integration of real-time graphics technology with advanced camera robotics. The collaboration, featuring XD Motion's ARCam 20 robotic arm, will highlight how these combined solutions elevate augmented reality (AR) workflows for live broadcast environments. 

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Visitors will experience key capabilities, including live preset triggering for smooth scene transitions, advanced camera automation that significantly boosts production efficiency, and real-time graphics rendering that delivers high-fidelity visuals. 

With precise synchronization between robotic cameras and virtual graphics, this joined solution will demonstrate a more efficient approach to AR production, streamlining workflows and enabling dynamic content creation without compromising technical performance. 

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Pixotope XR Edition: Real-Time Virtual Production Made Accessible 

Pixotope XR Edition breaks down barriers to entry, bringing professional virtual production to more creators through streamlined workflows and simplified configuration. At Unilumin's booth N3139, witness a live demonstration that proves sophisticated XR production no longer requires specialized hardware or technical complexity. 

Our solution adapts to your existing technology infrastructure, optimizing specifically for today's LED environments to deliver immediate results. By focusing on practical essentials rather than complex setups, Pixotope XR Edition reduces both implementation costs and time-to-air, allowing production teams to focus on creativity instead of technical hurdles. 

The Pixotope Tech Den will be available by appointment throughout NAB Show 2025.