Oslo, Norway – October 23, 2024: Pixotope, the leading platform for real-time virtual production solutions, has been honored with two awards at the Digital Studio India M&E Awards 2024, held during the Broadcast India event.
The company received the Best Project of the Year award for its work with Viacom18 on the TATA Indian Premier League (IPL) 2024 broadcast, as well as the Best in Immersive Media award for its innovative approach in mixed reality (MR).
The Best Project of the Year award recognizes Pixotope’s collaboration with Viacom18, which initially utilized Pixotope solutions to elevate the viewer experience for the cricket league’s 2024 season and has since continued to implement them across other projects.
By integrating real-time graphics, augmented reality, and virtual sets into the live broadcasts, Pixotope helped create an immersive and engaging experience for millions of cricket fans. Viacom18 harnessed Pixotope’s AR/VS and XR solutions across their seven-studio facility, which includes five green screen studios and two LED wall-equipped studios.
Utilizing 36 Pixotope engines, Viacom18 was able to enhance the production quality, execute complex virtual set designs, and seamlessly integrate augmented reality elements into the broadcasts, revolutionizing how viewers engaged with the IPL.
Pixotope and Viacom18 receiving the Best Project of the Year award for TATA Indian Premier League (IPL) 2024 broadcast
As a result, the IPL’s opening day saw digital viewership soar by 51% compared to its debut last season. Over, with over 111 million fans tuning into JioCinema, generating 590 million video views and amassing 6.6 billion minutes of watch time during a thrilling match between Royal Challengers Bengaluru and Chennai Super Kings.
"We are incredibly proud to have been recognized with the Best Project of the Year award for our work on the Indian Premier League broadcasts. This project exemplifies how Pixotope’s advanced technologies can reshape live sports broadcasting, set a new standard for viewer engagement and significantly boost viewership. We are grateful to the Viacom18 team for their partnership and collaboration throughout the IPL 2024 project. Their vision and commitment to pioneering immersive media have been instrumental in making this project a success."
Saahil Setia, Sales Director for SAARC region
Read the full case study on IPL project here: https://www.pixotope.com/case-studies/jiocinema
Saahil Setia, our Sales Director for SAARC region receiving award for Best in Immersive Media
Pixotope was also awarded Best in Immersive Media for leadership in mixed reality (MR) innovation, recognizing Pixotope’s role in revolutionizing sports, entertainment, and news productions. Powered by the Unreal Engine, Pixotope’s real-time virtual production platform enables the flawless blending of physical and digital environments in live broadcasts and events, delivering unmatched visual storytelling and viewer interaction.
These awards signal Pixotope’s dedication to pushing the boundaries of what is possible in virtual production and immersive media, ultimately setting the stage for the future of broadcasting with cutting-edge solutions.